How does multisensory feedback in hand interactions affect the feeling of embodiment in virtual and augmented reality? This is a question that Simon is currently investigating. He is a master’s student in Interaction Design, in Germany. He is passionate about immersive technologies, UI and UX design, and spatial and physical computing, especially in the field of the Smart Home. “I see a strong potential in multisensory interactions”.

The objective is to study the impact of haptics on the customer purchase experience and provide actionable managerial insights for marketing managers in an era of multi-, cross- and omnichannel environments via interfaces.