Therefore, the two European tech start-ups, Sensoryx, and Interhaptics, are collaborating to integrate the VRfree Gloves with Interhaptics development suite. To bring the most seamless experience possible, Interhaptics will be integrating the VRfree system to enable users with a powerful hand-tracking device.

Haptics technology is already embedded in the majority of smartphone hardware. However, it has not been leveraged to its full potential. Haptic feedback plays a very important role in the UX for mobile.

Interhaptics is collaborating with Artiness to empower the development of hand tracking and interactions in a Hololens 2 environment for medical and surgical treatment applications

How does multisensory feedback in hand interactions affect the feeling of embodiment in virtual and augmented reality? This is a question that Simon is currently investigating. He is a master’s student in Interaction Design, in Germany. He is passionate about immersive technologies, UI and UX design, and spatial and physical computing, especially in the field of the Smart Home. “I see a strong potential in multisensory interactions”.

The objective is to study the impact of haptics on the customer purchase experience and provide actionable managerial insights for marketing managers in an era of multi-, cross- and omnichannel environments via interfaces.