Since the release of this blogpost, we have worked on case study in partnership with IDRAC Business School on haptic for iphone and android.
Find the case study:
- Touching over the screen: matching haptic rendering with product tactile cues
- Interhaptics partner with idrac bs to integrate haptic feedback in augmented reality for e-commerce.
The pre-study indicates that Haptics increases customer engagement and purchase intention in online environments using android and iphone haptic. Due to the pandemic, online shopping saw a steep increase last year, and the issue of the absence of physicality of the purchase experience became central. Haptic feedback design could bring the importance of the touch and feel of the product to consumers to palliate the lack of authenticity. Furthermore, now consumers can buy instantaneously from anywhere thanks to their smartphone, haptics on Iphone and android is growing in importance and could be applied for the mobile e-commerce. For e-commerce, haptic feedback design could be a major stake to raise the purchase rate.
Virtual commerce is a powerful tool for companies to promote their products and increase their sales. E-Commerce development is already showing promising results both in complex machinery sales and real estate visit with VR, and in retail commerce with AR. In this blog post, we analyze how to use haptic feedback for e-commerce to increase the value for the customers. Indeed, the Interhaptics team developed an exposition room as a use-case, featuring useful multiple interactions that you can use to build a virtual showcase scenario.
A large interaction library with haptic feedback for e-commerce
We implemented a large interaction library composed by interactive furniture items. Within the library, you will have the possibility to see several actions that the user can experience in a physical shop. For instance, transforming the extendable couch into a bed, arranging the chair, opening the closet and its drawers, opening and closing the drawers of the desk, and so on. Moreover, there is the possibility to add haptic feedback for e-commerce scenarios, improving the immersion and user experience of the customer. Thanks to these features, customers can try the ergonomics and use of the products with realistic behavior and movements.
With Interhaptics, all of this is implementable in a few clicks within your application. You can even check the haptic Iphone and android.
Multi-sensory experience with haptic feedback for e-commerce
With Interhaptics, you can create your haptic designs very easily. More specifically, you can build a multi-sensory e-shopping scenario and allow the customer to feel different materials. This enriches the showcasing experience, with targeted haptics feedback for e-commerce scenarios.
Haptic feedback design generates larger immersion and engagement for the customer. Indeed, recent research has shown this increased customer engagement during online shopping (https://link.springer.com/book/10.1007%2F978-3-030-36922-4) Same for haptic iphone and android for the mobile shopping.
Hand tracking input compatibility
Our suite supports hand tracking with most VR devices, giving you the choice to switch between controllers and hand tracking as you like, just as your controllers allow it. Moreover, Interhaptics is based on a controller agnostic architecture. Thanks to that, you can integrate complex hand tracking interaction in a simple way within Interhaptics.
Haptic feedback for e-commerce experiences is a powerful way to improve users’ experience from the comfort of their houses. The sale experience is transformed into a playful shopping that is interactive, immersive and with a more hands-on approach. Interhaptics provides you the tools to build a virtual shopping scenario to enhance the immersion of your customer, thanks to the haptic feedback for e-commerce.
Check out all our articles here to read about how haptics keep you immersed in your VR experiences. Extend your reality now by downloading our suite and try out our demos.
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